MW by Chayanne

Design
Creation
Project management
Art direction
Graphic design
Production

Creation of an original and trendy logo for a Belgian clothing brand combining elegance and technicality.

The concept of this logo is based on evoking the world of golf where originality and distinction mix freely. The originality of the fresh colours of the stylised crown, symbol of brilliance, over a supple and dynamic arabesque that resembles the rebound of a golf ball. The whole image is underlined by a straight and refined typography that calls to mind the elegance of the sport.

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